Promotion
Build the Story Before the Rollout
A clear release story gives your cover, captions, pitch, and conversations one strong direction.
Read tipThe Artist Tips desk
MAKE
THE NEXT
MOVE.
Useful guidance for independent artists doing the work: promotion, releases, radio, audience building, social media, booking, and the business around the music.
Open the desk
Build the next smart step.
Short reads for the work between the big moments. Pick a lane and go deeper.
Listen LiveLead tip
Start with the move.
Practical ideas for artists, creators, and independent teams building in public.
The latest
Keep moving.
Make Money Moves, make better pitches, and keep the audience close.
Releases
Release With a Runway
Give people a way in before release day and a reason to return after it.
Read tip
Airplay
Make Radio Easy to Say Yes To
A clean file, clear credits, and a focused pitch give a station a better way to hear the fit.
Read tip
Audience
Turn Followers Into a Real Audience
Use social platforms to start attention, then give people one dependable place to stay connected.
Read tip
Social Media
Use Social Media With a Job to Do
A stronger social plan starts by deciding what each post is supposed to help the audience do.
Read tip
Live Shows
Book the Room You Can Deliver In
A prepared artist makes the promoter’s work easier and protects the quality of the performance.
Read tip
Money Moves
Make the Money Move Visible
Map the ways your work can earn, then give each offer a clear next step and a record you can trust.
Read tip
Money Moves
Protect the Next Release
The business side of a release starts with clean files, clear ownership questions, and a calendar you can maintain.
Read tip